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Reopening Retail: Using Video for Customer and Employee Safety

Reopening Retail: Video for Customer & Employee Safety Outlier is keeping a close eye on the retail industry. Today, we released a new report looking at consumer and employee health, creating an engaging in-store experience, and using video to improve the return to retail as stores begin to reopen. What's included: Current State of the Industry3-Step Approach to Training, Driving in-Store Traffic, and Engaging with CustomersInspiration for Providing Your Own One-of-a-Kind in-Store Experience View the report, "Reopening Retail: Video for Customer & Employee Safety," online or download a copy at the link below. Get the Full ReportThe full report is now available for download. Get…

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Outlier Turns 15!

Outlier is now 15 years old! What a reason to celebrate our clients and this team. For us, the journey is definitely the destination. We have been incredibly fortunate to be able to employ ourselves in the pursuit of creative industry. The community in Portland has been great to us. We have been able to document so much of our community and to create work that our team is passionate about. Having worked with over 200 businesses in the past 15 years, Outlier has had a unique opportunity to get a behind the scenes look at how these companies operate and what makes them successful.…

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5 Tricks to Extend the Life of Your Video Content

5 Tricks to Extend the Life of Your Video Content

With most of the world in lockdown, our ability to film new video content has been temporarily nixed. On top of that, many companies are reducing their marketing spend. This time has forced us and many other companies to dive back into our content libraries. For us, that means reinvigorating existing content and pre-existing footage. In 15 years of business, Outlier has amassed extensive video footage that we can recycle for new marketing purposes. It’s not just a second resort. It can--and should--be a strategic tool to extend the life of your content. Here are five of our favorite repurposing tricks and tips to recycle…

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3 Step Plan

3-Step Plan for Effective Communications in Times of Need

How do you effectively plan to communicate and market your business in times of crisis? Every company has been asking themselves this as we navigate these unchartered waters. We all want to make sure that we are communicating effectively to customers, vendors, employees, and friends. While the tasks have changed and the urgency has increased, the method by which we strategically communicate remains the same. When confronted with a problem, whether a small one or one on the scale of a pandemic, it is helpful to break out your needs into stages.  Step 1: Define Immediate Communication Needs Priorities should center around consistent, clear communication…

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what makes explainer video great

What Makes An Explainer Video Great?

If you work in animation and video production you have almost certainly been asked, “Do you make explainer videos?” We see them as TV commercials, sprinkled throughout social media, and prominently displayed on the homepages of business’ websites. It’s a style of video that is a mainstay for the category, but some of its undefined features leave viewers wanting more.  Many companies fall into the trap of using an explainer video to commonly state a problem and provide a passive solution. They overspend on visuals when really they should be using their budgets on “extensive research on what visitors want to see, and deliver[ing] it…

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Exploring the Language of LinkedIn

Creatively speaking, I get bored with the repetitive nature of language on LinkedIn. I don’t doubt the sincerity of the statements, but like the office birthday card we all sign off on... “What should I write?”  I took a minute to scan the Google cache of LinkedIn to see what some of the most common phrases are. Here are the results in PDF https://vimeo.com/414890750 We always see the “So Proud, Very Honored, Amazing Team” posts. And we agree! Your team is amazing, and you SHOULD be proud of them. At the same time, explaining some of the background and specifics of what amazing thing happened…

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It Costs How Much?? Understanding the Cost of Music in Video

Using several seconds of Pharrell’s “Happy” for a company recruiting video? That’ll cost you. And we’re not talking about a televised commercial. That is for any video that is not for personal use.  Companies often forget just how much goes into making a marketing video, from the storyboards to the actual filming to the final selection of music and sounds. The latter is often forgotten about until the last minute, yet it shouldn’t be... because it can cost you! Using even a couple seconds of a song can be expensive. If you’re clipping a song by a lesser-known artist in a video, that may only…

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How ‘SNL At Home’ Round 2 Showed Us Video Production Matters

Like the rest of us, the cast and crew of Saturday Night Live was thrown a major curveball by the COVID-19 virus. Though the show was scheduled to return from hiatus March 28, New York’s March 24 executive order completely shut down production for several weeks.  And, much like the rest of us, SNL was forced to adapt to this new ‘normal’ as quickly as possible, resulting in the heroic, if comedically uneven, “SNL At Home” episode that aired April 11th. Shot primarily using Zoom video conferencing software, the episode turned cast members into their own ‘one man band’, the results of which could only…

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Virtual Work: Tips for Being On Camera

Few people enjoy being under a spotlight. Especially a literal one. With the recent crisis causing a strong push to work from home, more and more people will have to get used to seeing themselves on camera. It may not be recorded for playback, but at the very least, it is visible to the viewer.  As a video content company, we’ve done our fair share of interviewing people on camera. And with that comes a whole bunch of awkwardness--fidgeting with their fingers, stumbling over words, and forgetting answers to simple questions. It is often cringe-worthy to watch yourself on camera, but there are some simple…

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Staying Creative in Trying Times

Lately we have all been enduring rapid and massive change and most of us are attempting to adapt as quickly as we can. As we modify our personal and professional lives, creativity plays a very important role.  The Scenario The medical world is working hard to find new ways to accommodate the growing number of patients that need them. Businesses are trying to find new ways to make money in order to stay relevant during this quarantine and after. Some people have been rapidly forced into trying to find new means of income. Now more than ever (at least in my lifetime), we need to…

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