Five Easy Ways To Use Animation To Level-up Your Content Library

By Christina Ferris Creating content for your brand is an integral part of building a business. Whether you are selling a product, service or an idea – words alone are usually not enough. Enter Visual Communication. Not a New Concept. Using photos of your product is a given; potential customers want to know what to expect when they purchase / use your product or service. If your good is a service or idea, however, taking a photo isn’t always an option. Words can get the idea across, but often you need something to catch the eye and draw the audience in. How Animation Can Help…

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A Blueprint for Culture: Being Strategic About Team Video

This article was written by Outlier Founder Ben Friedle. It was originally published on Production Hub. The article aims to help teams evenly distribute organizational messages with the exact same clarity for each viewer using the power of video. Arguably, video is the best medium for both value and vision alignment based on its ability to persuade, inform, convey emotion, and provide visual delight.   If you want to deliver messages about your organization’s values, service, or achievement of goals, this article outlines a blueprint for creating a successful video communication strategy. This isn’t about training and procedures, this is about the alignment of your strategic…

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Should You Include Volunteer Work in Your Marketing?

Last week, Outlier joined several other downtown Portland businesses for an evening of volunteering. We enjoyed Hawaiian BBQ and a few brief introductions from event organizers before getting down to the task at hand for the evening: assembling cold weather kits for Street Roots vendors.  Business for a Better Portland spearheaded several of these events across Portland this holiday season. This particular evening was hosted by Noah Oken-Berg and his team at Above the Fray Design. Street Roots creates income opportunities for people experiencing homelessness and poverty. The paper is sold by members of the local homeless community, who receive 75 cents for every $1…

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Risk: The Catalyst to Escaping the Status Quo

Do you have your teams brainstorming new ideas and putting them into quick business cases? Why not? If you said yes, when was the last time you implemented one of these ideas? If you haven’t seen an idea worth pursuing|you may be: Underestimating the collective intelligence of your team ORYou are risk averse (haven’t taken a risk in a while) ANDYou are growing comfortable with the status quo. Risk is necessary to build your venture and demonstrate industry leadership - a.k.a. dominate your space. If you don't take risks on a regular basis, you aren't pushing the boundaries of where your organization or your strategy are|and…

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How to Create a Customer Loyalty Program that’s Worth the Trouble

"Customer loyalty programs--do they really work?" That’s a question we often get from businesses looking to find ways to maximize the relationship they have with their current customer base or considering a new program to  entice a flurry of new customers. But beyond a generally common sense approach that says “Well yes, certainly I’d like to have more repeat customers,” there is plenty of research to back up the idea that keeping your current customers is worth the effort. A recent blog article from Kissmetrics cites research from Invesp Consulting that shows existing customers are 50% more likely to try new products and spend about…

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How to Market Corporate Wellness and Prepare Your Program for Success

Marketing Your Corporate Wellness Program Corporate wellness programs continue to gain traction as more employers realize the long-term benefits of maintaining a healthy workforce. In fact, a recent Forbes article mentioned corporate wellness programs as some of the biggest signs that businesses are beginning to take the health and wellness of their employees more seriously. In doing so, employers are able to combat rising healthcare costs while also supporting a motivated and energetic workforce. The challenge for many companies as they begin a wellness program rests largely on their ability to get employees motivated and engaged to participate in the programs. In short, how on…

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Is Data the Secret to a Customer Experience that Finally Lives Up to Expectations?

I feel sort of obligated before I start out to mention that I can be a bit emotional when it comes to customer relationships. Having more than once been called out as the “office Pollyanna”, it’s no secret I prefer harmony when it comes to my everyday relationships. Is it a shock, then, to find out I also feel strongly about the most important relationship a business manages on a day to day basis (Hint: that’s the relationship a business has with its customers)? Of course not. Let me be really clear though. That doesn’t mean I don’t also value sharp strategy and many of the…

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