New White Paper: Repurposing, Reusing, Rethinking – How to Get the Most Out of Your Content (and Budget)

New White Paper: Repurposing, Reusing, Rethinking How to Get the Most Out of Your Content (and Budget) We don’t always get to control whether budgets get cut, sometimes we just need to find the best way to make those cuts work for the business. This is certainly the case when the economy takes a dip and many businesses instinctually cut their marketing and advertising budgets. In Outlier's latest white paper, we'll explore the value of content marketing during a downturn and discuss tactics to help you get the most out of your content AND your marketing budget. What's Included The 3 Stages of Content Marketing…

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5 Tricks to Extend the Life of Your Video Content

5 Tricks to Extend the Life of Your Video Content

With most of the world in lockdown, our ability to film new video content has been temporarily nixed. On top of that, many companies are reducing their marketing spend. This time has forced us and many other companies to dive back into our content libraries. Repurposing, Reusing, Rethinking:Learn how repurposing and reusing content can help you stretch your marketing budget.Get the White Paper For us, that means reinvigorating existing content and pre-existing footage. In 15 years of business, Outlier has amassed extensive video footage that we can recycle for new marketing purposes. It’s not just a second resort. It can--and should--be a strategic tool to…

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