shop open sign in window

Reopening Retail: Using Video for Customer and Employee Safety

Reopening Retail: Video for Customer & Employee Safety Outlier is keeping a close eye on the retail industry. Today, we released a new report looking at consumer and employee health, creating an engaging in-store experience, and using video to improve the return to retail as stores begin to reopen. What's included: Current State of the Industry3-Step Approach to Training, Driving in-Store Traffic, and Engaging with CustomersInspiration for Providing Your Own One-of-a-Kind in-Store Experience View the report, "Reopening Retail: Video for Customer & Employee Safety," online or download a copy at the link below. Get the Full ReportThe full report is now available for download. Get…

Read more

Core Values: Why We Define Them, How They Define Us

Outlier’s strength lies in knowing how to capture everyday moments that uncover what’s special about the people behind your brand. We use video to capture and share the emotion of people and their stories. We use animation and design to create visual beauty that captures the hearts and minds of audiences. Defining Your Core Values Core values are something we’ve talked about a lot internally at Outlier in recent months. After changing our business model a little over a year ago to focus more exclusively on video and content marketing, it was time to do some serious soul searching around the “why” of Outlier. So…

Read more

A Blueprint for Culture: Being Strategic About Team Video

This article was written by Outlier Founder Ben Friedle. It was originally published on Production Hub. The article aims to help teams evenly distribute organizational messages with the exact same clarity for each viewer using the power of video. Arguably, video is the best medium for both value and vision alignment based on its ability to persuade, inform, convey emotion, and provide visual delight.   If you want to deliver messages about your organization’s values, service, or achievement of goals, this article outlines a blueprint for creating a successful video communication strategy. This isn’t about training and procedures, this is about the alignment of your strategic…

Read more

How to Gain Traction & Get Cultural Initiatives Rolling

Have you noticed things around the office are a bit stagnant lately? How about your employees, do they seem a little less satisfied? Or maybe your latest report about employee productivity showed the business could be a little more... productive? If these sound familiar, you may be thinking about launching a new cultural initiative that can help transform your culture and get your employees engaged again. Unfortunately, your big initiative idea can go exactly nowhere if you don’t get the buy-in you need. And you will need a lot, from the employees you’re looking to inspire, the managers who will reinforce and guide the initiative…

Read more

3 Ways Video Will Make YOU a More Effective Leader

Strong leadership is crucial for a successful and profitable business. Everyone knows this, and everyone preaches it. But do these claims reflect reality? 58% of managers claim they have received no management training (CareerBuilder).58% of employees say they trust strangers more than their boss (Harvard Business Review).According to Gallup, as many as 70% of workers aren’t engaged at work. I could go on with these shocking-not-so-shocking statistics that paint a rather unenthusiastic portrait of corporate America, but the bottom line is that most workplaces are lacking in some major ways. If you're looking to connect with your teams, increase employee productivity and create greater job…

Read more

Looking to Grow Your Business? Don’t Forget Internal Marketing

As business leaders, we’re largely accustomed to funneling sizable budget dollars into our marketing departments. That's how we identify and gather new leads that sales can then convert into customers, right?  But what if I told you that your internal marketing is just as important as external marketing when it comes to meeting your company goals? Would you think I was crazy? Well, crazy I may be but the fact is internal marketing is crucial to driving lasting business growth. I've seen many businesses pay lip service to the idea that employees are important ambassadors of the brand, but when it comes to investing time…

Read more