5 Tricks to Extend the Life of Your Video Content

5 Tricks to Extend the Life of Your Video Content

With most of the world in lockdown, our ability to film new video content has been temporarily nixed. On top of that, many companies are reducing their marketing spend. This time has forced us and many other companies to dive back into our content libraries. Repurposing, Reusing, Rethinking:Learn how repurposing and reusing content can help you stretch your marketing budget.Get the White Paper For us, that means reinvigorating existing content and pre-existing footage. In 15 years of business, Outlier has amassed extensive video footage that we can recycle for new marketing purposes. It’s not just a second resort. It can--and should--be a strategic tool to…

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Core Values: Why We Define Them, How They Define Us

Outlier’s strength lies in knowing how to capture everyday moments that uncover what’s special about the people behind your brand. We use video to capture and share the emotion of people and their stories. We use animation and design to create visual beauty that captures the hearts and minds of audiences. Defining Your Core Values Core values are something we’ve talked about a lot internally at Outlier in recent months. After changing our business model a little over a year ago to focus more exclusively on video and content marketing, it was time to do some serious soul searching around the “why” of Outlier. So…

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A Blueprint for Culture: Being Strategic About Team Video

This article was written by Outlier Founder Ben Friedle. It was originally published on Production Hub. The article aims to help teams evenly distribute organizational messages with the exact same clarity for each viewer using the power of video. Arguably, video is the best medium for both value and vision alignment based on its ability to persuade, inform, convey emotion, and provide visual delight.   If you want to deliver messages about your organization’s values, service, or achievement of goals, this article outlines a blueprint for creating a successful video communication strategy. This isn’t about training and procedures, this is about the alignment of your strategic…

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How to Gain Traction & Get Cultural Initiatives Rolling

Have you noticed things around the office are a bit stagnant lately? How about your employees, do they seem a little less satisfied? Or maybe your latest report about employee productivity showed the business could be a little more... productive? If these sound familiar, you may be thinking about launching a new cultural initiative that can help transform your culture and get your employees engaged again. Unfortunately, your big initiative idea can go exactly nowhere if you don’t get the buy-in you need. And you will need a lot, from the employees you’re looking to inspire, the managers who will reinforce and guide the initiative…

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