The 4 Key Ingredients of Great Customer Care

In 2020, companies are underperforming if they don’t have positive customer relationships. This happens consistently in the B2C market—think back to United’s customer dragging scandal after overbooking a flight. At least to consumers, these companies do not appear to be asking, how do we best care for our customers? And, it’s costing them.  Outlier’s business model is built on relationships and delivering mutually beneficial results, so we are forced to ask and answer this often. We’ve boiled customer success down to four key ingredients: clarity, accountability, growth, and of course, respect.  Clarity Happiness is when expectations meet—or exceed—reality. This mantra, while perhaps a lofty generalization…

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COVID-19 Update: We Are Here to Help

Here We Stand First and foremost, we are following the recommended precautions to help reduce the impact on hospitals, the elderly, and the sick. During this time we are determined to promote positive morale and reduce anxiety, and now would like to help amplify necessary communications. Each one of us has anxiety but can’t let it arrest us. We have friends and family facing the virus head-on by providing medical support, manufacturing materials, or staffing for necessary retail stores. We want to be of support and one way we can do so is in our role of media professionals. If you need a message prepared…

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Core Values: Why We Define Them, How They Define Us

Outlier’s strength lies in knowing how to capture everyday moments that uncover what’s special about the people behind your brand. We use video to capture and share the emotion of people and their stories. We use animation and design to create visual beauty that captures the hearts and minds of audiences. Defining Your Core Values Core values are something we’ve talked about a lot internally at Outlier in recent months. After changing our business model a little over a year ago to focus more exclusively on video and content marketing, it was time to do some serious soul searching around the “why” of Outlier. So…

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Five Easy Ways To Use Animation To Level-up Your Content Library

Creating content for your brand is an integral part of building a business. Whether you are selling a product, service or an idea – words alone are usually not enough. Enter Visual Communication. Not a New Concept. Using photos of your product is a given; potential customers want to know what to expect when they purchase / use your product or service. If your good is a service or idea, however, taking a photo isn’t always an option. Words can get the idea across, but often you need something to catch the eye and draw the audience in. How Animation Can Help Technology has evolved…

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A Blueprint for Culture: Being Strategic About Team Video

This article was written by Outlier Founder Ben Friedle. It was originally published on Production Hub. The article aims to help teams evenly distribute organizational messages with the exact same clarity for each viewer using the power of video. Arguably, video is the best medium for both value and vision alignment based on its ability to persuade, inform, convey emotion, and provide visual delight.   If you want to deliver messages about your organization’s values, service, or achievement of goals, this article outlines a blueprint for creating a successful video communication strategy. This isn’t about training and procedures, this is about the alignment of your strategic…

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The Lies of Wistia

Recently there has been a dramatic increase in video platform companies pushing the idea that you don’t need to spend a lot of money on video. In a recent campaign, Wistia, a video platform company,  asserts that it partnered with Sandwich Video to create three versions of the same video with different budgets: 1k, 10k, and 100k.  Wistia’s goal: to persuade its current and prospective clients (you) that you don’t need to spend a lot of money on video.  The messaging alone already bothered me, but I decided to do a little digging because those price points and the corresponding videos just did not match…

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NAB 2019: 8K and LED Screens

This year was my first year attending NAB on behalf of Outlier. After coming down from euphoria akin to that of a kid in a toy shop, I got down to the business of soaking up information. Here are some of the takeaways from the sessions and talks I attended (which in no way represents the whole of NAB … it’s a huge conference.) 8k: Yes, It’s Coming It’s already here, really. What I gleaned from this particular session was that 4k delivery systems are coming and that soon we are going to see a demand for shooting in 8k for a 4k end deliverable.…

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Should You Include Volunteer Work in Your Marketing?

Last week, Outlier joined several other downtown Portland businesses for an evening of volunteering. We enjoyed Hawaiian BBQ and a few brief introductions from event organizers before getting down to the task at hand for the evening: assembling cold weather kits for Street Roots vendors.  Business for a Better Portland spearheaded several of these events across Portland this holiday season. This particular evening was hosted by Noah Oken-Berg and his team at Above the Fray Design. Street Roots creates income opportunities for people experiencing homelessness and poverty. The paper is sold by members of the local homeless community, who receive 75 cents for every $1…

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How to Gain Traction & Get Cultural Initiatives Rolling

Have you noticed things around the office are a bit stagnant lately? How about your employees, do they seem a little less satisfied? Or maybe your latest report about employee productivity showed the business could be a little more... productive? If these sound familiar, you may be thinking about launching a new cultural initiative that can help transform your culture and get your employees engaged again. Unfortunately, your big initiative idea can go exactly nowhere if you don’t get the buy-in you need. And you will need a lot, from the employees you’re looking to inspire, the managers who will reinforce and guide the initiative…

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