Tag: customer experience

How to Create a Customer Loyalty Program that’s Worth the Trouble

"Customer loyalty programs--do they really work?" That’s a question we often get from businesses looking to find ways to maximize the relationship they have with their current customer base or considering a new program to  entice a flurry of new customers. But beyond a generally common sense approach that says “Well yes, certainly I’d like to have more repeat customers,” there is plenty of research to back up the idea that keeping your current customers is worth the effort. A recent blog article from Kissmetrics cites research from Invesp Consulting that shows existing customers are 50% more likely to try new products and spend about…

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