Tag: sizzle reel

what is a sizzle reel text with flames

What’s a Sizzle Reel? Do I Need One for My Business?

Ever been asked if your company has a sizzle reel?  And you thought, uh… isn’t that a type of candy? (Spoiler: nope, that’s a Twizzler.)  A sizzle reel, on the other hand, is a short (think three minutes or less) promotional video that highlights your business, product or service.  Known alternatively as the sizzle video, highlight video, demo reel or even pitch video, the sizzle reel is most often used to show potential clients or investors what it’s like to work with your company or use your product or service.  https://vimeo.com/335279894 Our clients at MarketCraft use their sizzle reel or "showcase" video to get audiences…

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5 Tricks to Extend the Life of Your Video Content

5 Tricks to Extend the Life of Your Video Content

With most of the world in lockdown, our ability to film new video content has been temporarily nixed. On top of that, many companies are reducing their marketing spend. This time has forced us and many other companies to dive back into our content libraries. Repurposing, Reusing, Rethinking:Learn how repurposing and reusing content can help you stretch your marketing budget.Get the White Paper For us, that means reinvigorating existing content and pre-existing footage. In 15 years of business, Outlier has amassed extensive video footage that we can recycle for new marketing purposes. It’s not just a second resort. It can--and should--be a strategic tool to…

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