Tag: sizzle reel

what is a sizzle reel text with flames

What’s a Sizzle Reel? Do I Need One for My Business?

Date: June 16, 2020 Category: Video Production Tags: , , , , , , Comments: 0

Ever been asked if your company has a sizzle reel?  And you thought, uh… isn’t that a type of candy? (Spoiler: nope, that’s a Twizzler.)  A sizzle reel, on the other hand, is a short (three minutes or less) promotional video that highlights your business, product, or service. Known alternatively as highlight video, demo reel, or pitch video, the sizzle reel shows potential clients or investors what it will be like to work with your company or use your product or service. https://vimeo.com/335279894 Our clients at MarketCraft use their sizzle reel or "showcase" video to get audiences excited about the amazing displays they can create…

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5 Tricks to Extend the Life of Your Video Content

5 Tricks to Extend the Life of Your Video Content

Date: May 27, 2020 Category: Marketing Strategy, Video Production Tags: , , , , , Comments: 0

With most of the world in lockdown, our ability to film new video content has been temporarily nixed. On top of that, many companies are reducing their marketing spend. This time has forced us and many other companies to dive back into our content libraries. Repurposing, Reusing, Rethinking:Learn how repurposing and reusing content can help you stretch your marketing budget.Get the White Paper For us, that means reinvigorating existing content and pre-existing footage. In 15 years of business, Outlier has amassed extensive video footage that we can recycle for new marketing purposes. It’s not just a second resort. It can--and should--be a strategic tool to…

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