internal marketing Archives - Outlier - Portland Oregon Video Production

5 Tricks to Extend the Life of Your Video Content

Date: May 27, 2020 Category: Marketing Strategy, Video Production Tags: internal culture, internal marketing, repurposing video content, sizzle reel, social media video, video strategy Comments: 0

With most of the world in lockdown, our ability to film new video content has been temporarily nixed. On top of that, many companies are reducing their marketing spend. This time has forced us and many other companies to dive back into our content libraries. Repurposing, Reusing, Rethinking:Learn how repurposing and reusing content can help you stretch your marketing budget.Get the White Paper For us, that means reinvigorating existing content and pre-existing footage. In 15 years of business, Outlier has amassed extensive video footage that we can recycle for new marketing purposes. It’s not just a second resort. It can--and should--be a strategic tool to…

How to Gain Traction & Get Cultural Initiatives Rolling

Category: Internal Communications Tags: cultural initiatives, internal culture, internal marketing Comments: 0

Have you noticed things around the office are a bit stagnant lately? How about your employees, do they seem a little less satisfied? Maybe your latest report about employee productivity showed the business could be a little more… productive? If these sound familiar, you might consider launching a new cultural initiative, one that can help transform your culture and get your employees engaged again. Unfortunately, your big initiative idea can go exactly nowhere if you don’t get the buy-in you need. And you will need a lot, from the employees you’re looking to inspire, the managers who will reinforce and guide the initiative day-to-day, and…

3 Ways Video Will Make YOU a More Effective Leader

Category: Internal Communications Tags: employee engagement, employee retention, internal marketing, video production, video strategy Comments: 0

Strong leadership is crucial for a successful and profitable business. Everyone knows this, and everyone preaches it. But do these claims reflect reality? 58% of managers claim they have received no management training (CareerBuilder).58% of employees say they trust strangers more than their boss (Harvard Business Review).According to Gallup, as many as 70% of workers aren’t engaged at work. I could go on with these shocking-not-so-shocking statistics that paint a rather unenthusiastic portrait of corporate America, but the bottom line is that most workplaces are lacking in some major ways. If you're looking to connect with your teams, increase employee productivity and create greater job…

Looking to Grow Your Business? Don’t Forget Internal Marketing

Category: Internal Communications Tags: brand thinking, employee engagement, employee retention, internal communications strategy, internal marketing Comments: 0

As business leaders, we’re accustomed to funneling dollars into our marketing. That's how we identify and gather new leads that sales convert into customers, right? But what if I told you internal marketing is just as important when it comes to meeting your company goals? Would you think I was crazy? Well, crazy I may be but the fact is internal marketing is crucial to driving lasting business growth. Your Employees and Your Brand Many businesses pay lip service to employees as important ambassadors of the brand. But when it comes to investing time and budget into internal marketing, that kind of talk can dry…

How to Market Corporate Wellness and Prepare Your Program for Success

Category: Marketing Strategy Tags: corporate marketing, internal marketing Comments: 0

Marketing Your Corporate Wellness Program Corporate wellness programs continue to gain traction as more employers realize the long-term benefits of maintaining a healthy workforce. In fact, a recent Forbes article mentioned corporate wellness programs as some of the biggest signs that businesses are beginning to take the health and wellness of their employees more seriously. In doing so, employers are able to combat rising healthcare costs while also supporting a motivated and energetic workforce. The challenge for many companies as they begin a wellness program rests largely on their ability to get employees motivated and engaged to participate in the programs. In short, how on…