Five Easy Ways To Use Animation To Level-up Your Content Library

By Christina Ferris Creating content for your brand is an integral part of building a business. Whether you are selling a product, service or an idea – words alone are usually not enough. Enter Visual Communication. Not a New Concept. Using photos of your product is a given; potential customers want to know what to expect when they purchase / use your product or service. If your good is a service or idea, however, taking a photo isn’t always an option. Words can get the idea across, but often you need something to catch the eye and draw the audience in. How Animation Can Help…

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Visual Trends for 2017

Visual Trends for 2017 Crazy as it may seem, we’re already four months deep into 2017. Which means new visual trends are starting to emerge and evolve. It’s important to know how trends are changing so that you can better connect with your audience and provide visuals that are relevant and in demand. Here at Outlier, we’ve done some digging into what these new trends are and have shot our own photos to showcase them. Color Surge This one is a lot of fun. It’s all about big bold colors. Using unnatural and bright tones is not only eye-catching but also adds a tiny splash…

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5 Women Designers You Should Know About – In Honor of International Women’s Month

In honor of March being International Women’s Month, here are 5 influential females working in the design field. These trail blazing ladies deserve some recognition. Marian Bantjes: It would be more accurate to label Marian Bantjes as a graphic artist than a graphic designer. Her work of intricate illustrations and patterns has gained her respect across many industries. Originally a book typesetter, she began gaining recognition as a graphic designer from 1994-2003 when she became a partner and senior designer at Digitopolis. Today, she works in a style combing design, illustration, and typography from her home on Bowen Island off the west coast of Canada,…

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Design History for Breakfast

Today, I'm trying to make the pivotal design movements of western art history a little more, um... digestible.  Glasgow School - Leprechauns? 1890's Scotland? Close enough. The Glasgow School opened the door to modern design in the UK at the end of the 19th century. Art Nouveau - In the 19th century, France adopted the simple, decorative style pioneered by prolific artists such as William Morris of the Arts and Crafts Movement in Great Britain. Art Nouveau was made famous by Alphonse Mucha's designs for Job Cigarettes... and Michael Jordan Wheaties boxes. Oh wait— Bauhaus - Form follows Froot Loops... I mean function. Futurism - Speed! Industry! New World Orders! This also applies chocolate frosted corn puffs, right? Vorticism…

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