Staying Creative in Trying Times

Date: April 7, 2020 Category: Design Tags: , Comments: 0

Lately we have all been enduring rapid and massive change and most of us are attempting to adapt as quickly as we can. As we modify our personal and professional lives, creativity plays a very important role.  The Scenario The medical world is working hard to find new ways to accommodate the growing number of patients that need them. Businesses are trying to find new ways to make money in order to stay relevant during this quarantine and after. Some people have been rapidly forced into trying to find new means of income. Now more than ever (at least in my lifetime), we need to…

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Five Easy Ways To Use Animation To Level-up Your Content Library

Date: March 10, 2020 Category: Art, Design, Marketing Strategy Tags: , , , , Comments: 0

Creating content for your brand is an integral part of building a business. Whether you are selling a product, service or an idea – words alone are usually not enough. Enter Visual Communication. Not a New Concept. Using photos of your product is a given; potential customers want to know what to expect when they purchase / use your product or service. If your good is a service or idea, however, taking a photo isn’t always an option. Words can get the idea across, but often you need something to catch the eye and draw the audience in. How Animation Can Help Technology has evolved…

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Visual Trends for 2017

Category: Design Tags: Comments: 0

Visual Trends for 2017 Crazy as it may seem, we’re already four months deep into 2017. Which means new visual trends are starting to emerge and evolve. It’s important to know how trends are changing so that you can better connect with your audience and provide visuals that are relevant and in demand. Here at Outlier, we’ve done some digging into what these new trends are and have shot our own photos to showcase them. Color Surge This one is a lot of fun. It’s all about big bold colors. Using unnatural and bright tones is not only eye-catching but also adds a tiny splash…

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5 Women Designers You Should Know About – In Honor of International Women’s Month

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In honor of March being International Women’s Month, here are 5 influential females working in the design field. These trail blazing ladies deserve some recognition. Marian Bantjes: It would be more accurate to label Marian Bantjes as a graphic artist than a graphic designer. Her work of intricate illustrations and patterns has gained her respect across many industries. Originally a book typesetter, she began gaining recognition as a graphic designer from 1994-2003 when she became a partner and senior designer at Digitopolis. Today, she works in a style combing design, illustration, and typography from her home on Bowen Island off the west coast of Canada,…

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Design History for Breakfast

Category: Design Tags: , , Comments: 0

Today, I'm trying to make the pivotal design movements of western art history a little more, um... digestible.  Glasgow School - Leprechauns? 1890's Scotland? Close enough. The Glasgow School opened the door to modern design in the UK at the end of the 19th century. Art Nouveau - In the 19th century, France adopted the simple, decorative style pioneered by prolific artists such as William Morris of the Arts and Crafts Movement in Great Britain. Art Nouveau was made famous by Alphonse Mucha's designs for Job Cigarettes... and Michael Jordan Wheaties boxes. Oh wait— Bauhaus - Form follows Froot Loops... I mean function. Futurism - Speed! Industry! New World Orders! This also applies chocolate frosted corn puffs, right? Vorticism…

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