Tag: marketing analytics

Is Data the Secret to a Customer Experience that Finally Lives Up to Expectations?

I feel sort of obligated before I start out to mention that I can be a bit emotional when it comes to customer relationships. Having more than once been called out as the “office Pollyanna”, it’s no secret I prefer harmony when it comes to my everyday relationships. Is it a shock, then, to find out I also feel strongly about the most important relationship a business manages on a day to day basis (Hint: that’s the relationship a business has with its customers)? Of course not. Let me be really clear though. That doesn’t mean I don’t also value sharp strategy and many of the…

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