what makes explainer video great

What Makes An Explainer Video Great?

If you work in animation and video production you have almost certainly been asked, “Do you make explainer videos?” We see them as TV commercials, sprinkled throughout social media, and prominently displayed on the homepages of business’ websites. It’s a style of video that is a mainstay for the category, but some of its undefined features leave viewers wanting more.  Many companies fall into the trap of using an explainer video to commonly state a problem and provide a passive solution. They overspend on visuals when really they should be using their budgets on “extensive research on what visitors want to see, and deliver[ing] it…

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Does Your Video Connect to Your Goals? Four Simple Questions to Ask Before Your Next Video

Video marketing has been getting more sophisticated for a while now, but it seems like over the past year or so a major shift has happened as more companies have begun to add video as a line item in their marketing budgets. Now, don't get us wrong. We LOVE video as much as (ok, you got us, maybe more than) the next creative communications agency. But while we support video production and video marketing down to the bottoms of our dainty little toes, we have to admit we're at odd ends with some of the video that's being produced today. The problem is, a lot…

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