Tag: music licensing

It Costs How Much?? Understanding the Cost of Music in Video

Using several seconds of Pharrell’s “Happy” for a company recruiting video? That’ll cost you. And we’re not talking about a televised commercial. That is for any video that is not for personal use.  Companies often forget just how much goes into making a marketing video, from the storyboards to the actual filming to the final selection of music and sounds. The latter is often forgotten about until the last minute, yet it shouldn’t be... because it can cost you! Using even a couple seconds of a song can be expensive. If you’re clipping a song by a lesser-known artist in a video, that may only…

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