Tag: brand thinking

Looking to Grow Your Business? Don’t Forget Internal Marketing

As business leaders, we’re largely accustomed to funneling sizable budget dollars into our marketing departments. That's how we identify and gather new leads that sales can then convert into customers, right?  But what if I told you that your internal marketing is just as important as external marketing when it comes to meeting your company goals? Would you think I was crazy? Well, crazy I may be but the fact is internal marketing is crucial to driving lasting business growth. I've seen many businesses pay lip service to the idea that employees are important ambassadors of the brand, but when it comes to investing time…

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