Author: Ben Friedle - Owner of Outlier

Outlier Turns 15!

Date: May 29, 2020 Category: News Tags: , , Comments: 0

Outlier is now 15 years old! What a reason to celebrate our clients and this team. For us, the journey is definitely the destination. We have been incredibly fortunate to be able to employ ourselves in the pursuit of creative industry. The community in Portland has been great to us. We have been able to document so much of our community and to create work that our team is passionate about. Having worked with over 200 businesses in the past 15 years, Outlier has had a unique opportunity to get a behind the scenes look at how these companies operate and what makes them successful.…

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Exploring the Language of LinkedIn

Date: May 5, 2020 Category: Social Media Tags: , Comments: 0

Creatively speaking, I get bored with the repetitive nature of language on LinkedIn. I don’t doubt the sincerity of the statements, but like the office birthday card we all sign off on... “What should I write?”  I took a minute to scan the Google cache of LinkedIn to see what some of the most common phrases are. Here are the results in PDF https://vimeo.com/414890750 We always see the “So Proud, Very Honored, Amazing Team” posts. And we agree! Your team is amazing, and you SHOULD be proud of them. At the same time, explaining some of the background and specifics of what amazing thing happened…

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A Blueprint for Culture: Being Strategic About Team Video

Date: February 11, 2020 Category: Internal Communications, Marketing Strategy Tags: , , Comments: 0

This article was written by Outlier Founder Ben Friedle. It was originally published on Production Hub. The article aims to help teams evenly distribute organizational messages with the exact same clarity for each viewer using the power of video. Arguably, video is the best medium for both value and vision alignment based on its ability to persuade, inform, convey emotion, and provide visual delight.   If you want to deliver messages about your organization’s values, service, or achievement of goals, this article outlines a blueprint for creating a successful video communication strategy. This isn’t about training and procedures, this is about the alignment of your strategic…

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The Hammond B3 Organ Sound is Hard to Describe

Category: Video Production Tags: , Comments: 0

The Hammond B3 organ sound is hard to describe, but it feels something like being surrounded by the music. When you hear it in a club or intimate setting it becomes a centerpiece, like listening to many voices live. It creates so much texture and support for musicians and the crowd that I often say it's my favorite sound. We reached out to Louis Pain and asked if he would give us a tour of the B3 and he graciously hosted us at his “Man Cave”, where we filmed for hours and talked all things B3, from its inventors and innovators to just straight up…

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Risk: The Catalyst to Escaping the Status Quo

Category: Marketing Strategy Tags: , Comments: 0

Do you have your teams brainstorming new ideas and putting them into quick business cases? Why not? If you said yes, when was the last time you implemented one of these ideas? If you haven’t seen an idea worth pursuing|you may be: Underestimating the collective intelligence of your team ORYou are risk averse (haven’t taken a risk in a while) ANDYou are growing comfortable with the status quo. Risk is necessary to build your venture and demonstrate industry leadership - a.k.a. dominate your space. If you don't take risks on a regular basis, you aren't pushing the boundaries of where your organization or your strategy are|and…

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