Category: Video Production

Hell Yes I’m Ready to Write a Video Script!

Great news, video newbies! You’re almost ready to start writing that script for your new video project.  And we’ve saved up some of our very best advice for those just getting started with video to prove script writing doesn’t have to be an exercise in self-immolation. We all know video is an increasingly crucial component of today’s marketing campaigns, but not everyone realizes just how essential a well-planned script is for a successful video project. And I’ll be completely honest and tell you it’s often one of the most overwrought as well. While there’s no doubt the dreaded blank page is a fearful sight for…

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Does Your Video Connect to Your Goals? Four Simple Questions to Ask Before Your Next Video

Video marketing has been getting more sophisticated for a while now, but it seems like over the past year or so a major shift has happened as more companies have begun to add video as a line item in their marketing budgets. Now, don't get us wrong. We LOVE video as much as (ok, you got us, maybe more than) the next creative communications agency. But while we support video production and video marketing down to the bottoms of our dainty little toes, we have to admit we're at odd ends with some of the video that's being produced today. The problem is, a lot…

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Introducing Outlier’s Jumpcuts Video Series

Over the past few months, we’ve been busy here at Outlier launching a new creative video series called Outlier Jumpcuts. You may have already seen some of the uploaded episodes--if so, thank you so much for tuning in! If you haven’t got the chance yet, scroll down to check out some of our most recent videos.Everyone at Outlier loves the culture and people of Portland, and our Jumpcuts series was designed to highlight some of the people and groups doing very cool things in our beautiful city. As an entire staff, we’re committed to creativity both inside and outside of our wonderful client projects. The Outlier…

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