Does Your Video Connect to Your Goals? Four Simple Questions to Ask Before Your Next Video
Video marketing has been getting more sophisticated for a while now, but it seems like over the past year or so a major shift has happened as more companies have begun to add video as a line item in their marketing budgets. Now, don't get us wrong. We LOVE video as much as (ok, you got us, maybe more than) the next creative communications agency. But while we support video production and video marketing down to the bottoms of our dainty little toes, we have to admit we're at odd ends with some of the video that's being produced today. The problem is, a lot…