Looking to Grow Your Business? Don’t Forget Internal Marketing
As business leaders, we’re accustomed to funneling dollars into our marketing. That's how we identify and gather new leads that sales convert into customers, right? But what if I told you internal marketing is just as important when it comes to meeting your company goals? Would you think I was crazy? Well, crazy I may be but the fact is internal marketing is crucial to driving lasting business growth. Your Employees and Your Brand Many businesses pay lip service to employees as important ambassadors of the brand. But when it comes to investing time and budget into internal marketing, that kind of talk can dry…