The Lies of Wistia
Recently there has been a dramatic increase in video platform companies pushing the idea that you don’t need to spend a lot of money on video. In a recent campaign, Wistia, a video platform company, asserts that it partnered with Sandwich Video to create three versions of the same video with different budgets: 1k, 10k, and 100k. Wistia’s goal: to persuade its current and prospective clients (you) that you don’t need to spend a lot of money on video. The messaging alone already bothered me, but I decided to do a little digging because those price points and the corresponding videos just did not match…